Global poultry production is projected to grow between 2.5% and 3% in 2025, driven by affordability and sustainability, although it faces challenges from Avian Influenza and geopolitical factors.
This continuous growth of the industry is driven by the affordability of poultry meat in times when purchasing power is under pressure, particularly during periods when other protein sources are more expensive.
Most of the growth will occur in emerging markets in Southeast Asia, Latin America, the Middle East, and Africa. However, developed markets will also experience steady growth, and Europe is currently outpacing the global market growth.